Nothing is better than having members talk up their credit union and EverythingCU wants to make it easier. EverythingCU has launched PlumWall, an online testimonial management system designed to make it easy for members and credit union staffers to publish testimonial stories on the credit union’s Web site. “We know that great things are happening inside the walls of every credit union every day,” said Morriss Partee, CEO of EverythingCU. “We thought we would help the movement by making it easy for credit unions to show these incredible stories to the rest of the world online.” Once an order is placed on the EverythingCU site, PlumWall can be customized within days depending on the complexity of the credit union’s main Web site. Recently Innovations FCU became the first to pilot the program via the Share Your Story link on Within just two weeks, testimonials were viewed more than 200 times. “We were looking for a way to provide our members with more of a voice,” said Innovations FCU Senior Vice President/Chief Marketing Officer Karen Hurst. Partee said a presentation last year by Aite Group Senior Financial Analyst Ron Shevlin at BarCamp New England, an online venue for discussing ideas in which members agree to meet up, sparked the idea for PlumWall. “He said, ‘It’s not about the story that you, the credit union, tells your members about itself; ultimately what counts is the story that the member tells him or herself about doing business with your credit union,’” Partee said. “So why not help enable honest, unfiltered stories from real members, that other members can identify that also helps credit unions increase their presence in the rapidly growing world of social media.” –[email protected]

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.