In recent months, I have heard from a number of readers and advertisers that their copy of Credit Union Times is looking a little thin. Well, there is a recession going on, and thin is in for the time being.
As the eternal optimist, I prefer the glass half-full viewpoint and point out that you are still getting all the news every week, and we will continue to kill trees to deliver each news-filled issue faithfully.
Savvy advertisers have capitalized on the smaller issues by staying the course with their ad programs and, in several instances, increasing their ad marketing to take advantage of a larger footprint in the magazine. This is brilliant marketing but don't take my word for it.
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