Credit unions rank "as the most popular of any financial institution," according to a telephone poll released today by the Texas Credit Union League as part of its political advocacy activity.

Aside from bank versus CU preferences, the poll of 800 registered voters taken in late April by two firms, Public Opinion Strategies and Hamilton Strategies, also covered a range of issues including the Texas economy and state government.

On the nation's financial crisis, the survey found Texas voters "are more optimistic than the rest of the country about the state's economy and surviving" the current economic gloom, said Buddy Gill, TCUL's chief advocacy officer, stressing CUs can now play a key role in "getting our country back on its feet."

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The poll found that the "the image and popularity of banks" has taken a negative hit since 2004, with banks being rated 55% favorable to 39% unfavorable, compared to 69% to 17% in 2004. Meanwhile, "the image of credit unions has remained virtually unchanged at 75% favorable to 8% unfavorable, statistically the same as 2004," said Gill.

"What is remarkable is how popular credit unions are far beyond their own membership levels-almost half-45%-of all Texas voters are members of a Texas credit union, up slightly from 42% in 2004," according to the survey.

The poll also found that Texas voters want CUs to make more small business loans. The poll said respondents favored elimination of the 12.25% of assets cap on MBLs.

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