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I feel that my love for credit unions and their ‘not for profit, not for charity, but for service’ motto was the direct result of the example my mother set for me. She always treated others with patience, kindness and caring. I watched her help many friends and strangers alike who needed a helping hand up and even though we didn’t have much, she never turned them away. She had a way of doing this that always allowed the other person to keep their dignity. The lessons I learned from my mom, Thelma Jacoby, drew me to a career of service to others and prepared me for my role as a CEO.

Charla ZeltvayPresident/CEOSOFCU Community Credit UnionGrants Pass, Ore.

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