FORT LAUDERDALE, Fla. – Jean Chatzky, noted financial communicator and author, encouraged credit union executives attending the 20th anniversary Card Services for Credit Union conference to keep helping their members save.

Outlining the eight key differences in behavior that helps wealthier and financially secure people get that way, Chatzky emphasized the importance and value of savings-even as it is difficult.

"Face it, saving will never be fun," she told the executives. "There is a growing discipline called neural economics, which measures what happens to our brains when we buy something," Chatzky said. "And they have found buying things makes our brains light up, but saving really doesn't."

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