The online networks picked up some new credit union additions this week: CUNA and the Missouri Credit Union Association.
CUNA said it has created a "Twitter" page for its Home & Family Finance radio show and already counts more than 250 "followers" of CUNA guests and commentary on the mini-blog vehicle.
And the Missouri trade group said it has signed up with Facebook, allowing online surfers to "be friends" with CUs.
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"Facebook is one of the most popular and fun social networking sites available today," said Julie Schulte, education and training director for MCUA. "This is a great opportunity for credit union professionals to network and gain additional knowledge about what's going on in the industry." Besides, said Schulte, "it's free."
The MCUA said its link on Facebook provides "information on upcoming training sessions, training podcasts and opportunities to receive training discounts." In utilizing Facebook, MCUA joins the California/Nevada, Texas and Michigan leagues.
While any number of CUs and trades are experimenting in social media and optimistic about its future, there were skeptics who question how much CU traffic might be engendered on Facebook, for one. "I can see the numbers of even the biggest users like Vancity in Canada with only 131 fans and not sure it's worth the time spent to update," said one state league executive who asked for anonymity. On VanCity of Vancouver, he was referring to Canada's largest CU and long one of the most active in social networks.
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