X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

BASTROP, Texas — CO-OP’s THINK ’09 conference was different from many not only for its mix of speakers but also for its remote location.First, there was the fact that the CUSO persevered and carried it forward at all, during a year when credit union conferences generally are struggling. Undoubtedly, CO-OP helped the conference by waiving registration fees for attendees, a move that several executives said allowed them to attend the meeting; the CUSO wound up with a healthy turn-out for the meeting. Overall, more than 350 executives from a record-setting 120 credit unions drove up the long and winding road to the Lost Pines Resort, where the meeting was held.Second, the Lost Pines Resort itself provided a unique mixture of great natural beauty and a truly remote location. The gate of the resort was a good 30-minute ride from the Austin, Texas, airport and then, from the gate of the resort to the front door, was another 20 minutes. As one resort employee put it, Lost Pines is popular for meetings because organizers know that when their attendees arrived there aren’t many other places to go.Finally, the meeting’s speakers from other disciplines learned almost as much about credit unions while preparing for their addresses as the credit union audiences learned about them.“As I was doing the research for this talk I couldn’t help but wonder why I didn’t know all this before,” said Jim Stengel, former global marketing officer for Proctor & Gamble, who drew good-natured boos from the audience when he identified himself as a bank customer. By the end of the talk, Stengel said he was actively considering joining a credit union, that a brother-in-law was a big credit union advocate and that he did not have any particularly strong ties to his bank.But what the THINK ’09 conference’s most singular characteristic was the attitude on the part of all the speakers that both acknowledged the challenges facing credit unions and insisted that those challenges also brought opportunity with them-if only credit union leaders would seize them.–[email protected]

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.