Eight credit unions are now beta testing a lead-generation tool that matches consumers seeking loans with participating credit unions after the consumers buy a credit report.The RateMatch solution is the patent-pending property of Syphr LLC of Ferndale, N.Y., a new CUSO whose owners include $51 million Eastern New York FCU.RateMatch sources potential loan and new member prospects from the 175,000 consumers who buy credit reports each month and then sends them messages using a cost-per-acquisition model of Internet advertising.“RateMatch offers credit unions a strategic advantage by placing them in the first-mover position on sites that sell credit reports,” said Chris Langley, president of Syphr and of ENY FCU.“RateMatch provides credit unions with an exclusive opportunity to engage motivated-and untapped-borrowers early in the buy cycle and, by capitalizing on critical knowledge of the buy cycle, allow them to convert prospects into new members,” he said.Langley said he expects RateMatch to launch in April and invites more beta testers. Working with Fiserv’s Galaxy unit, Syphr (www.massxvelocity.com) also developed the CreditMine, CreditMart, iSwitchKit and Member Relationship Plus solutions.–[email protected]

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