X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Eight credit unions are now beta testing a lead-generation tool that matches consumers seeking loans with participating credit unions after the consumers buy a credit report.The RateMatch solution is the patent-pending property of Syphr LLC of Ferndale, N.Y., a new CUSO whose owners include $51 million Eastern New York FCU.RateMatch sources potential loan and new member prospects from the 175,000 consumers who buy credit reports each month and then sends them messages using a cost-per-acquisition model of Internet advertising.“RateMatch offers credit unions a strategic advantage by placing them in the first-mover position on sites that sell credit reports,” said Chris Langley, president of Syphr and of ENY FCU.“RateMatch provides credit unions with an exclusive opportunity to engage motivated-and untapped-borrowers early in the buy cycle and, by capitalizing on critical knowledge of the buy cycle, allow them to convert prospects into new members,” he said.Langley said he expects RateMatch to launch in April and invites more beta testers. Working with Fiserv’s Galaxy unit, Syphr (www.massxvelocity.com) also developed the CreditMine, CreditMart, iSwitchKit and Member Relationship Plus solutions.–[email protected]

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.