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Popular credit union speaker, trainer and consultant Jason Boles of Jason Boles Consulting and CU Achieve Inc. have merged.The new company will operate under the name Fans Created. Boles will serve as the firm’s CEO and Melissa Boyce as president. The consultancy is owned by First Community Services Inc., a CUSO of First Community Credit Union in Jamestown, N.D. The consulting firm will operate out of Kansas City, Mo., and Disputanta, Va.Fans Created offers strategic planning, business development, staff and leadership training and management consulting services.“By combining the talents and experience of both successful firms, Fans Created has the resources to help our clients succeed,” said Boles.According to Boyce the move to merge was a “no brainer.”“Both firms already enjoyed a healthy strategic partnership. We soon realized if we shared the same vision, values, and passion for delivering quality work for our clients, that we simply belonged together,” said Boyce.Boles said he is looking forward to introducing the Fans Created brand to his clients. Boles said now is the time for credit unions to aggressively and strategically focus on creating hardcore fans-both internally and externally.With a credit union client base stretching coast-to-coast, Fans Created is supported by seven professional consultants with experience in sales, marketing, business development and management consulting.Jason Boles Consulting was formed in 2007 by Boles. Prior to launching JBC, he served as executive vice president of the credit union consulting firm Counter Intelligence Associates.Launched by Boyce in 2001, CU Achieve helps executives and their frontline staff become more competitive by creating change in their credit unions through strategic vision, marketing, business development and training.

Peter Westerman

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