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ELGIN, Ill. — Six credit unions so far have adopted a new call-back feature from their electronic lending provider, Lending Solutions Inc., the company said. The new WebReach service is an optional feature for users of LSI’s Internet lending service and calls for an LSI representative to contact people who request a call back with a decision on their loan application. Attempts also are made to build loans for rejected applications and to cross sell other credit union products for approved applicants, the company said. “The WebReach program is designed to help our clients close more loans and build deeper relationships with members through real-time service and personal attentiveness,” said LSI President Lee Kolquist. “This immediate call back can make all the difference between closing the loan or losing it to a competitive institution,” he said. LSI has been processing loan applications by phone and over the Internet for 13 years and now provides 24/7 call center lending and member service to more than 300 credit unions, the company said.

Peter Westerman

Credit Union Times

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