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HONOLULU — Aloha Federal Credit Union has moved forward with a new image nine months after its 56-year-old sponsor, Aloha Airlines, shut down for good.The $28 million credit union was previously known as Aloha Airlines Federal Credit Union. However, as of Dec. 1, it is now sporting a new moniker. The new logo comprises seven airplane contrails, which represent Hawaii’s seven populated islands. The design features “an upward, sweeping motion that embodies the unified spirit of Aloha, of the airline industry, and of our credit union. Our logo represents our credit union reaching higher and taking off.”The changes come after NCUA granted Aloha FCU in July a trade, industry and profession charter to serve Hawaii’s airline industry and its periphery divisions. Members will see the new name and logo on their Dec. 31 statements, with redesigned checks and debit cards to follow upon renewal. The CU is planning an open house in January.Rising fuels costs at the time and aggressive competition from other airlines forced Aloha Airlines to close shop in March. Nearly 1,000 members of Aloha FCU’s 4,595-member base back then were impacted by the carrier’s shutdown.–msamaad@cutimes.com

Peter Westerman

Credit Union Times

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