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If you’re expecting an article on how to rid yourself of wrinkles, gray hair and an expanding middle, I’m sorry to disappoint you. The best self-help advice a credit union can follow today is to become younger by attracting more members from among the Gen Y group-tomorrow’s borrowers and savers. These 7 steps will get you started in 2009.Create a Gen Y advisory group. To find out what teens and young adults want and need in a financial institution, form a group of them to call on for ideas and feedback-making sure to avoid names like “advisory bored” (misspelling intended). Drawing members from your staff is a good start, but invite nonemployees and nonmembers as well for a broader perspective.It will take persistence and creativity to reach them, so don’t give up too soon. Even scheduling a time to meet may take a few attempts. (Hint: Friday nights and early mornings don’t tend to work.) Make gatherings fun by incorporating an event or prizes, and keep the focus informational. No sales pitchesProvide financial education. Gen Y needs and seeks financial education, yet many schools don’t offer such courses. The good news is you can educate Gen Y members without reinventing the wheel, by leveraging the efforts of companies that have stepped in to fill the void. For example, brass

Peter Westerman

Credit Union Times

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