If you’re expecting an article on how to rid yourself of wrinkles, gray hair and an expanding middle, I’m sorry to disappoint you. The best self-help advice a credit union can follow today is to become younger by attracting more members from among the Gen Y group-tomorrow’s borrowers and savers. These 7 steps will get you started in 2009.Create a Gen Y advisory group. To find out what teens and young adults want and need in a financial institution, form a group of them to call on for ideas and feedback-making sure to avoid names like “advisory bored” (misspelling intended). Drawing members from your staff is a good start, but invite nonemployees and nonmembers as well for a broader perspective.It will take persistence and creativity to reach them, so don’t give up too soon. Even scheduling a time to meet may take a few attempts. (Hint: Friday nights and early mornings don’t tend to work.) Make gatherings fun by incorporating an event or prizes, and keep the focus informational. No sales pitchesProvide financial education. Gen Y needs and seeks financial education, yet many schools don’t offer such courses. The good news is you can educate Gen Y members without reinventing the wheel, by leveraging the efforts of companies that have stepped in to fill the void. For example, brass

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Peter Westerman


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.