WASHINGTON – The REAL Solutions program of the National Credit Union Foundation is now a full year ahead of schedule with 30 state leagues as participants, NCUF said Friday.
"The program has evolved beyond products and services and is now a documented business strategy for credit unions to grow their memberships by serving the underserved," declared Steve Delfin, executive director of NCUF in a year-end report.
As millions of consumers faced a crisis economy in 2008, said Delfin, REAL Solutions, with its emphasis on alternative payday products, community outreach and tax assistance, "became an even more critical strategy" for CUs in reaching the public.
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