WARRENVILLE, Ill. - Primary Financial's expansion of itsSimpliCD product could be the biggest thing to hit credit unionbusiness development efforts since HR 1151, according to Mike Lee,President of Member United Corporate FCU's Midwest region.

"Credit unions have limited relationships with SEGs, becausethey don't have full array of products and services to offer them,"Lee said. "This is a great product to open doors, something they'renot going to find anywhere else."

SimpliCD maintains a proprietary database of institutionalcertificate offerings, matching them with investors searching forinsured deposits. The selling point is SimpliCD's ability to manageseveral certificates at once for each investor, tracking interestpayments, maturity dates, and making sure each account remainsunder federally insured maximums.

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