CINCINNATI — A fourth chapter of the Ohio Credit Union League has now adopted "Bob the Credit Union Guy-Difference Is You" campaign for media advertising starting in January.
"We know this is kind of a bad time to be asking for contributions but so many credit unions see the opportunity in getting out a strong message," said Josh Fluharty, marketing manager at the $410 million Kemba CU of Cincinnati and chairman of the marketing committee of the league's Cincinnati Chapter.
Three other league chapters, Northwest, Miami Valley and Central Ohio, started with placing TV ads earlier this year under a licensing agreement from the Utah League of Credit Unions, which developed the branding campaign six years ago.
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To fund "Bob", the 22 CUs in the chapter, have been asked to contribute a 25 cents per member fee to pay for an estimated $100,000 in TV and billboard ads to run during a nine-month period during 2009, said Fluharty.
Though CU managers see the value of running a campaign now amidst the economic turmoil and consumer worries over bank safety/soundness, there is a problem with tight marketing budgets, said Fluharty. Some chapter leaders, he said, noted that budgets have already been slashed this year "with 3-5% cuts planned in 2009."
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