SAN ANTONIO — South Texas credit unions this month are reaping a payoff in the public's hunger for financial guidance as the local CBS affiliate seeks to develop live TV shows in early 2009 utilizing CU experts.
"We really had outstanding response to our first TV show on Oct. 24 which lasted a full hour and in which we had 12 credit union representatives and nine volunteers fielding questions from a phone bank," explained James Johnston, vice president/associate marketing director at the $2.8 billion San Antonio FCU, one of nine San Antonio area CUs participating in the Financial Forum venture, as it is called, and which make up the Alamo Chapter of the Texas Credit Union League.
The call-in show become part of the local "Great Day SA" on the network station with more than 500 calls pouring in until phones were shut off after lunch, said Johnston. The Financial Forum campaign is part of a $25,000 Alamo Chapter ad series on safety/soundness and deposit insurance appearing on cable stations, in print ads and on an electronic billboard.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
