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Economic Downturn Should Not Dull Hispanic Market Luster, Executive Says

DES MOINES, Iowa -- An executive specializing in training credit unions to identify and reach out to potential Hispanic members says the recent economic downturn should not discourage credit unions from continuing to market to the Latino community.

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DES MOINES, Iowa — An executive specializing in training credit unions to identify and reach out to potential Hispanic members says the recent economic downturn should not discourage credit unions from continuing to market to the Latino community.

“Of course the economic downturn is affecting all of us, Hispanics included,” said Miriam De Dios, emerging markets director for Coopera Consulting. “But Hispanics are still the fastest growing new market in the U.S. and will remain so.”

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