I would bet my bottom dollar that if we were able to listen in on conversations of credit union leaders everywhere over the last month the word “opportunity” would probably be one of the most frequently spoken words.

For all of the calamity that is the current economic landscape, opportunity is staring credit unions in the face. It’s not a new story. Whenever there is trouble on Wall Street or economic distress, credit unions see the good old flight to safety. Credit union leaders are so darn proud of that term. A flight to safety has become a comforting, feel-good friend for many of us. We should be proud–the problem is credit unions should be bigger than our 6% market share in good times as well. We need to be more than just the safe play during the tough economy.

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