KANSAS CITY, Mo. — The $358 million Mazuma Credit Union is finding it “slow going” so far in trying to reach the youth market with a post-your-own-video promotion.
The unusual campaign and contest, called “What Are You About?” started in September, has brought in nine videos from young viewers who clicked in to a special Web site.
“We thought we might get a few more entries by now but at the same time we think it is important credit unions try with innovative ways to attract more young people,” said Robert Givens, president/CEO, expressing frustration at the difficulties CUs have in appealing to the youth market with YouTube and Facebook techniques.
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