COLUMBUS, Ohio — A falling interest rate environment and competition for liquidity sources have resulted in a run on CDs and a surge in business for certificate programs that cater to credit unions.

Primary Financial Co.'s SimpliCD business has quadrupled this year, and Atlanta-based QuickRate, a certificate marketplace subscription service with nearly 700 credit union clients, said transaction volume has risen 25% in the past year.

"There are many factors that affect the attractiveness of CDs, and a falling interest rate environment tends to be one that favors, from an investment side, a favorable CD environment," said Primary Financial President/CEO Mark Solomon. "With the Fed cutting rates for more than a year, the CD market has become an attractive one."

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