ATLANTA — Two Illinois credit unions have signed onto shared branching as part of attempts to tailor their branch availability to meet member needs, according to CO-OP Shared Branching, the national shared branch network the two joined.
CO-OP Shared Branching is the subsidiary of CO-OP Financial Services. The two credit unions are the $458 million Great Lakes Credit Union, headquartered in North Chicago, and the $164 million Heartland Credit Union, headquartered in Springfield.
"A survey we conducted revealed that convenient branches are a top priority to our members," said Susan Gleason, Heartland Credit Union sales and marketing manager. "We recently went through a merger, which led to a geographically dispersed membership, and we have a lot of snowbirds. Shared branching is a great way to offer them accessibility without having to build brick and mortar."
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