HARRISBURG, Pa. — The Pennsylvania Credit Union Association's iBelong credit union awareness campaign is headed to Mississippi.
The Mississippi Credit Union Association has signed a licensing agreement to run the popular statewide awareness campaign which includes television and radio spots. In addition, consumers looking to join a credit union are invited to visit the iBelong.org Web site for online search locators. The Web site also features the iBelong commercials and credit union facts.
The MSCUA Board of Directors approved an association contribution of $100,000 to help license and launch the campaign. Credit unions will be asked to contribute $1 per member in Mississippi for additional funding. One-hundred percent of credit union contributions will be tapped for advertising placement to fund a television and radio campaign that will span most of 2009.
Recommended For You
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
