EL PASO, Texas — Greater El Paso Credit Union has discovered the secret to reaching Generation Y: give them $10,000.

The credit union has created a new edition of its savings challenge targeted at college students. Members and nonmembers who are enrolled full-time at any local college or trade school are eligible to send in an audition video to be one of six contestants selected to develop a savings plan and potentially win $10,000. Each of the other non-winning contestants will receive $2,500.


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