SAN DIEGO — Through the mire of this week's financial market collapse, many are encouraging credit unions to seize these troubled times to build on their reputation of trust and loyalty.

"We hope that the recent events will open up proactive opportunities for credit unions and our advisers to discuss the situation and recent market events with their members," said Valorie Seyfert, CEO of CUSO Financial Services, a broker-dealer and registered investment adviser.

"[Let] let the members know about what the credit union offers through their investment program, prove their credibility and win business as a result," she urged.

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