CAMBRIDGE, Mass. — Instant messaging has gone well beyond simply a way for kids to stay in touch and share emoticons.
In fact, according to a new report from Forrester Research, 71% of respondents to a survey of 410 software decision makers at North American and European enterprises said they would be investing in IM technology this year.
"Businesses are seeing improved productivity with the adoption of IM, which offers a more fluid communication model than both e-mail and voice communication," said Forrester analyst Chenxi Wang, author of the report.
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