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Consultants Say CUs Should Be More Aggressive in Loyalty, Expansion Strategies

SEATTLE -- A 55-year-old veteran of the credit union industry and a 25-year-old marketing consultant see the world quite differently. Both, however, agree that credit unions need to be more aggressive in expanding their memberships.

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SEATTLE — A 55-year-old veteran of the credit union industry and a 25-year-old marketing consultant see the world quite differently. Both, however, agree that credit unions need to be more aggressive in expanding their memberships.

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