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Consultants Say CUs Should Be More Aggressive in Loyalty, Expansion Strategies

SEATTLE -- A 55-year-old veteran of the credit union industry and a 25-year-old marketing consultant see the world quite differently. Both, however, agree that credit unions need to be more aggressive in expanding their memberships.

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SEATTLE — A 55-year-old veteran of the credit union industry and a 25-year-old marketing consultant see the world quite differently. Both, however, agree that credit unions need to be more aggressive in expanding their memberships.

Former NCUA Chairman Dennis Dollar and marketing consultant-publisher Bryan Sims shared their thoughts in subsequent talks on the first day of NASCUS’ three-day meeting here.

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