MADISON, Wis. — A new study from the Filene Research Institute has examined the shifting ground of credit union appeal and at who has been joining credit unions lately.

In the report titled Who's Joining Credit Unions, Filene 's Chief Research Officer George Hofheimer studied the changing context of credit union membership, looking at distinct groups of members, new members, medium-term members and long term legacy members.

Hofheimer's study revealed that new members now tend to be younger, less wealthy and more inclined to use transaction based products such as cards and different forms of bill payment. They are also more heavily influenced by perceptions of convenience.