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CINCINNATI — Design and build firm DEI may be redefining the de novo strategy, particularly for community credit unions.

“I hesitate using the word ‘de novo’ since it indicates a ‘new’ market rather than new opportunities,” said DEI Strategic Planning Vice President Arp Trivedi. “The methodology developed by Mike King and I is a sound new approach to determining which markets to enter and provides potential areas for credit unions to consider to be competitive against banks or just to locate in a growing economic area that they may not have otherwise considered.”

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