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BOSTON — A recent Aite Group study, “Stronger Branches, Segmented Roots,” found that there’s room for improvement at the bank branch level.

Some key areas for improvement at the branch include having customer service representatives who are able to evaluate customer needs and recommend relevant products and improving tellers and customer service representatives’ product knowledge.

The study found that providing additional tools via a teller, sales-and-service solution module, or customer relationship management solution that allows tellers to quickly access product information on their desktop may assist tellers.

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