ST. LOUIS — When it comes to Gen X and Gen Y, just being their primary financial institution is not the automatic "score" it once was.
The old expectation that it is too much of a hassle to switch doesn't hold true for these young consumers.
According to a recent Maritz survey, 61% of Gen Y and 53% of Gen X have considered changing or actually have changed their primary financial institutions in the past two years, compared to 37% of baby boomers.
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