GRAND RAPIDS, Mich. — For putting together a creative video explaining the difference between members and customers, CU*Answers has tapped AAC Credit Union its “Lights, Camera, Action” contest winner.

The $49 million credit union submitted a video titled “The Owners Are Coming,” a skit that explains the difference between credit union members and bank customers. The video is customizable and credit unions can brand the video for use in their respective markets, according to Velvet Fuller with AAC CU.

CU*Answers produced two other videos: “The Power of the Network,” which features a “legion of world bankers” considering the power of credit union networks as a business strategy and “Technology,”which pokes fun at the many transaction channels available to financial services customers, the CUSO said.

“Video is a way of reaching members in closed environments like lobbies on flat panels, websites, and even distributed channels like movie theaters,” said Randy Karnes, CEO of CU*Answers, a processing systems CUSO. “Video is also the channel of future generations, and having the talent to reach out this way is more important than television advertising ever was.”

The videos may be viewed at http://www.cuanswers.com/lc2k8/videos.php or on YouTube at http://www.youtube.com/watch?v=PeGPY-qVOaY.