Pet peeves! Everyone has them. My list is far too long to identify here, but I do want to touch on a few that might resonate with you.

Trade Show Hawks. Anyone who has ever worked a trade show exhibit knows exactly who I mean. If you leave a half-empty bottle of water or a used, eraser-end-chewed, scraggly pencil on the front table, somebody will walk by and pick it up thinking it might be a give away. I lost a cup of Starbucks at a recent event! I am still thinking about that one.

We all spend marketing budget on products with our brand in an effort to gain share of mind. How much value is the branded pen bringing you when it’s being distributed to someone’s granddaughter’s third-grade class? Well, one could argue we are capturing attention at a young age, but reality is zero value.

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