I just read Lindsey Siegriest’s column on “Searching for a Credit Union, but Coming Up Empty” (Gen Y Back Talk, CU Times, July 2), and I loved the story. I have been working in the credit union industry since 1990 and am one of those many middle-aged people in management within the credit union industry.

I have three children, ages 21, 18 and 16. All of my children would go about looking for retail services in a similar fashion to the way Lindsey did: using online resources and searches. My three children all happen to have credit union accounts, opened many years ago, because the credit union that I worked for at the time had a kid’s club account promotion. I couldn’t agree more with Lindsey’s assertion that, “If you want us to sign up, don’t just target us; target our parents, too.”

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