Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Despite the negative headlines about the economy, there really is no better time for credit unions to offer credit cards than today. While the economy squeezes lending products such as mortgages, home equity lines of credit and auto loans, credit card usage is trending upward as electronic payments resonate with consumers as the primary payment vehicle. Electronic payments, which include debit and credit cards, equaled 41% of payment transactions in 2006. By 2011 consumer electronic payments will rise to 51%, eclipsing cash and checks.

Payments cards, with more than a billion transactions each week and growing, have become an invaluable touchpoint between the cardholder and issuer. If your credit union’s card program isn’t a primary product offering, now is the time to turn your attention to it. Your card is not only a convenience for your members but also a miniature traveling billboard that reinforces your brand with your members each time it is used. No other credit union product or service offers the same level of brand exposure.

Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.