VERNON HILLS, Ill. — If luck truly is where preparation meets opportunity, Baxter Credit Union should have plenty when it comes to its healthsavings account offering.

A proactive strategy has been key to the credit union’s foray into the HSA market. “It was a long process before we actually jumped in,” said BCU Cards/Fraud Director Lori Reiss. “We saw all the articles on it, did our research, talked to our larger SEGs to gauge their interest in it, and we decided we wanted to have the product in place to offer our large SEGs as another valuable BCU benefit to partner with them in the future. It’s also an opportunity to stay competitive in the marketplace so our SEGs won’t have to go elsewhere for the service.”

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