After graduating college, like many recent graduates I answered the same question over and over, “So, what are you doing now?” When I tell my friends and my peers from high school that I work for a magazine about credit unions, the immediate reaction is “Oh” followed by a blank stare. They don’t have the slightest idea what a credit union is, and to be honest, when I first took this job, I didn’t either. I had my accounts at the bank my parents go to in the town where I grew up. I never thought about changing it or thought about the services I was getting until I had to.

Recently, I moved out on my own, away from the town I grew up in, meaning I could no longer use the bank I used my whole life. It has no branches near where I live now. As I researched where to put my money, I found that there was a bank branch on almost every block. Because I work for Credit Union Times, I wanted to know what credit unions were in my area, and what credit unions I could join. The problem, though, was I didn’t have any idea where to look. Reading an article here one day I came across As I went on the site and put in my zip code to find credit unions in my area I was repeatedly taken back to the same screen that just gave credit union facts. After a few tries, I gave up. Many people my age do not know what a credit union is, so they’re not going to make the effort to find out where you are, and even if they do, if there’s no easy way to find you they’re going to give up fast.

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