SALT LAKE CITY — Allegiance Inc. is adding consulting services to its product lineup.

The Best Practices Consulting Services will provide PhDs, statisticians and other loyalty and engagement experts to help organizations collect and take action on information that can improve employee and customer engagement, the company said.

The consultants will use data gathered by the Allegiance Engage platform, software that collects and manages feedback data and uses predictive analytics to make recommendations on how to act on it.

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