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CUNA Mutual Pilot Cracks a Tough Nut: Cross Selling Indirect Auto Borrowers

HOLLYWOOD, Fla. -- A CUNA Mutual Group pilot project found that credit unions that call indirect borrowers to offer other services and build relationships can reap promising results.

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HOLLYWOOD, Fla. — A CUNA Mutual Group pilot project found that credit unions that call indirect borrowers to offer other services and build relationships can reap promising results.

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