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CUNA Mutual Pilot Cracks a Tough Nut: Cross Selling Indirect Auto Borrowers

HOLLYWOOD, Fla. -- A CUNA Mutual Group pilot project found that credit unions that call indirect borrowers to offer other services and build relationships can reap promising results.

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HOLLYWOOD, Fla. — A CUNA Mutual Group pilot project found that credit unions that call indirect borrowers to offer other services and build relationships can reap promising results.

In an effort to help credit unions turn indirect borrowers into long-term, profitable members, a CUNA Mutual Group pilot project yielded promising results and several important findings from which credit unions can build strategies, according to a recently published white paper.

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