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After eight years of observation, credit unions still amaze me in more ways than one. I was planning on writing my column about

creativity this week. While many think of creativity as that rare, unique idea that only one in a million come up with, much of creativity lies in what you already know.

For example, credit unions have really stepped up to the pump for members and staff. Gas prices are soaring out of control and everyone’s griping about it at the water cooler. Gas prices, while skyrocketing, are a very concrete thing for people to understand. So some credit unions gotten creative and have decided to offer employee incentives to carpool rather than just letting those complaining employees go to save on their own skimpy budgets in this down economy.

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