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SAN JOSE, Calif. — Technology Credit Union is proof that slow and steady makes all the difference in the health savings account race.

“Initially we saw this as a source of new members and a deposit acquisition strategy,” said Tech CU Vice President of Marketing Kathleen Litman. “The more we looked into it the more realized that it fit our philosophy because it was such a ‘value add’ for our members especially those who were self-employed or worked for small companies and this was a new type of account that had some buzz in the media it all came together.”

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