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When Too Much Is Indeed Too Much: Did We Invite the Devil to the Dance?

Recently, I was chatting with a fellow marketer at an extremely large credit union and asked if she was going to attend one of the upcoming national credit union marketing conferences.

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Recently, I was chatting with a fellow marketer at an extremely large credit union and asked if she was going to attend one of the upcoming national credit union marketing conferences.

Much to my dismay, she launched into an explanation of why her credit union no longer goes to any credit union conference. How her credit union needed the vitality and innovation of outside industries, something that the credit union industry could no longer provide as it is dated, limited and old-school.

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