X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Recently, I was chatting with a fellow marketer at an extremely large credit union and asked if she was going to attend one of the upcoming national credit union marketing conferences.

Much to my dismay, she launched into an explanation of why her credit union no longer goes to any credit union conference. How her credit union needed the vitality and innovation of outside industries, something that the credit union industry could no longer provide as it is dated, limited and old-school.

She then explained how this reasoning was trickling directly down from her CEO, a CEO who left the banking industry years ago and was now running a credit union. A CEO who, once recognized within the credit union industry with local and state awards, no longer bothered to attend local chapter meetings, state league meetings or even national credit union conferences. (A very banker-like thing to do, I might add.) And worse yet, this same CEO informed the executive team that there was no need, no value, no time for them to participate in any credit union events, local or national.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.