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SEATTLE — Jeffry Pilcher, creative director and strategist at Seattle-based Weber Marketing Group for the past eight years, has formed his own on-line branding firm, publication and blog.

Claiming present-day blogs and trade media fail to provide “real-world examples of branding and marketing cases” among credit unions, Pilcher said the publication and Web site (www.thefinancialbrand.com) will contain “all kinds of ideas and practical advice.”

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