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SEATTLE — Jeffry Pilcher, creative director and strategist at Seattle-based Weber Marketing Group for the past eight years, has formed his own on-line branding firm, publication and blog.

Claiming present-day blogs and trade media fail to provide “real-world examples of branding and marketing cases” among credit unions, Pilcher said the publication and Web site (www.thefinancialbrand.com) will contain “all kinds of ideas and practical advice.”

Pilcher has played a role in some of the major CU rebranding projects in recent years including the successful Red Canoe rename of 2006 at the former Weyerhaeuser CU of Longview, Wash. as well as those for Arizona State CU, Interra CU, Advantis CU, Achieva CU and Financial Partners CU among others.

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