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LONDON — Credit unions and smaller issuers can now launch card customization programs that deliver strong ROI through an off-the-peg version of Serverside Group’s flagship AllAboutMe online card designer.

The new technology is the solution for credit unions eager to differentiate themselves in the increasingly competitive cards space, but which, to date, have been held back by cost constraints. Now, a branded and card customization program can be launched by any issuer, not just the bigger ones. Crucially, customized cards have been proven to build loyalty, ramp usage rates and boost balances.

The entry-level online card designer, which blends seamlessly with a credit union’s Web site, is the culmination of Serverside’s understanding of best practices and five years’ experience in the card customization sector. To date, Serverside has launched more than 350 card programs globally through over 65 clients and 74 issuers. Serverside’s credit union clients include Wescom and America First.

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