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FEDERAL WAY, Wash. — The national push by credit unions to promote and brand the BizKid$ financial literacy show on public TV picked up new steam last week, with 311 stations now signed on and Hawaii the latest state to carry the episodes.

“We now have 90% saturation of all the PBS stations, which is well past our 60% estimate for this time,” said RoxAnne Kruger, who serves as national BizKid$ project coordinator for the Washington Credit Union League, the BizKid$ founder.

The show, which in many locales contains a CU brand and awareness messaging, received an extra bit of publicity last week when the Money Section of USA Today mentioned the show, urging readers to check with PBS stations for broadcast times.

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