LATHAM, N.Y. — Effective June 2, the New York State Credit Union League is leading the way for a new brand image.

Representing New York's credit unions for 91 years, the league will now be known as the Credit Union Association of New York. In addition to the new name, the association has created a new look, corporate Web site and Web address, new contact e-mails, and even a new address in an Albany, N.Y., building shared with frequent partner, Members United Corporate Federal Credit Union.

"By leading with the words credit union, this new name instantly communicates what we're all about," said the association's President/CEO William J. Mellin. "By no longer beginning our name with New York State, we will clear up any confusion about our organization being a state agency. All of our constituents–legislators, government agencies, credit unions and the public–will know at a glance who we are and whom we serve."