MADISON, Wis. — To further build its retirement planning brand, CUNA Mutual Group said it has some aggressive plans in the works to acquire businesses in the 401(k) provider space.

The company said it currently offers 4,500 plans to 105,000 participants and is the largest 401(k) provider in the credit union industry with a 60% market share. According to Kevin Thompson, vice president, asset accumulation products at CUNA Mutual, a three-prong strategy has been presented to the company’s board that includes maintaining and growing its credit union business, increasing distribution, and buying 401(k) providers.


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.