WALLINGFORD, Conn. — With the cost of college tuition rising at a 7.5% clip annually, credit union member-parents with college bound kids are looking for some help and a bit of relief. A new program rolled out here by Constitution Corporate FCU and other corporates to their own CU members is timed to do just that.

CU Student H.E.L.P. helps fill in the gap where government loans fall short, said Dan Poulin, senior director of business development. And it has the special added benefit of helping to cement the loyalty of future members by giving loans that secure the cost of their education. Capturing that market is very important, Poulin said. “Providing a private student loan program is a great way to help our members attract the Gen Y market. Our members’ staff can easily cross sell to existing members because their children, grandchildren, nieces and nephews are growing up and looking for ways to afford college. CU Student H.E.L.P. serves these members while keeping internal costs low.”

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