MADISON, Wis. –The Filene Research Institute is helping credit unions find strategies to attract younger members, younger professionals and younger volunteers with its CU Tomorrow initiative.
As one component of CU Tomorrow, the CU Tomorrow Business Briefs are a series of open-source, young adult business plans for credit unions.
"The credit union system has demonstrated exceptional imagination in findingways to attract younger members, employees and volunteers," said Ben Rogers, driver of the CU Tomorrow project. "The ideasare out there, and CU Tomorrow is designed to share andbuild on them."
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