X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

I enjoyed reading about the use of personal teller machines at Coastal CU and at Mid-Hudson Valley CU (CU Times, April 23, 2008). I think they offer the opportunity to merge the teller line and the call center. We have tried that. Tellers have wait time between members. During that time they take calls from our phone switch and back up the call center. On Sunday our supermarket tellers answer all the phone center calls because Sunday is a slower day for tellers and the call center is also slow.

The tellers at SAFE CU are our best sales staff. The branch tellers make thousands of product referrals to our platform staff. Those referrals result in many sales. The tellers also handle a lot of transactions and see many members. We first began our sales efforts in the call center. We soon saw the call center break records month after month by selling new checking accounts, new credit cards, loans of all types and a host of other services. We then asked why we couldn’t replicate that success on the teller line. The vendors will imply that tellers don’t sell. That may be true, but it is easy to change to a successful sales program if you change the tellers’ job description and provide them with training and product knowledge.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.