The first 100 days of an administration can provide a peekthrough the proverbial looking glass into the future, according tothe political analysts I've read. What are the strategies that willdefine the newly elected? How will they initiate change and createa footprint worth remembering? Where and when will change occur andmost importantly, how will it impact my job, my business and myfamily?

The same can be said for business administration. The first 100days for the new management team at Credit Union Times has been aperiod of strategic review and tactical definition, germinating newresearch projects, reinforcing editorial excellence andimplementing several new marketing concepts that will help ouradvertising clients express their individuality. It is not merely“out with the old and in with the new” but a period focused on you,our loyal readers.

At the CUNA GAC Conference, I outlined a strategy to growcirculation, to improve production to deliver Credit Union Timesfaster and to employ cutting edge technology to provide creativeways for our advertisers to communicate with readers. I am pleasedto report that our circulation is up almost 6% since January, weare releasing news pages faster to speed delivery and our salesexecs can explain several new digital marketing concepts that arevery different. Granted, we are not yet where we need to be ondelivery, but we are working on it.